Meet the speakers: Jane-Anne Hobbs


This is the first in a series of posts in which we will be introducing our talented speakers for the 2014 Food & Wine Blogger Indaba, taking place in Cape Town on 22 February 2014.  Please check back regularly for more updates!

Journalist, editor and cook Jane-Anne Hobbs has worked from home as a freelance writer for 25 years. When she started her food blog Scrumptious seven years ago, she had no idea it would turn into a consuming passion and lead to a new career as a food writer, recipe developer and award-winning social-media consultant. Scrumptious, which pioneered recipe blogging in South Africa, now attracts a wide local and international audience and features a large collection of Jane-Anne’s original, triple-tested recipes. ‘My passion is creating foolproof recipes for honest, home-cooked dishes that warm your heart and make your tastebuds sing,’ says Jane-Anne. ‘Nothing tastes as delicious as food cooked with love, sincerity and patience.’ Jane-Anne works for digital agency Liquorice as a social media specialist, and her first cookbook Scrumptious Food for Family and Friends was published in 2012 by Random House Struik.

Jane-Anne has been a long-term supporter of the Indaba and we are thrilled to announce that she has agreed to share her extensive knowledge and experience as a writer in a 90 minute hands-on writing workshop at the 2014 Indaba. Jane is also known for her strong and clearly-voiced opinions, making her a perfect panelist on our two discussion panels, a new kind of session that we are trying out at the 2014 Indaba.  The first of these panels is entitled “Working with  Brands” and Jane-Anne will be speaking on this very topical panel together with Thuli Gogela of Mzansi Style Cuisine and Jeanne Horak Druiff of Cooksister.  Jane-Anne will also be speaking on a second panel entitled “From Blog to Book to New Career“, together with Sam Linsell of Drizzle and Dip and Ilse Van der Merwe of The Food Fox – everything you ever wanted to know about using your blog as a springboard to launch a book or even an entirely new freelance career.

And if that’s not persuaded you to attend yet, have you seen our funky venue?  And have you heard that we will be auctioning off some truly amazing prizes in a charity auction to raise funds for the South African Guide-Dogs Association for the Blind, our chosen charity for 2014?  Want to buy a ticket? Click here to register now. See you at the Indaba!

If you’d like a nifty Indaba badge to display in your sidebar, please e-mail Colleen or Jeanne and we will send you the code!


One response to “Meet the speakers: Jane-Anne Hobbs

  1. Pingback: Meet the sponsors: authors Jane-Anne Hobbs and Sam Linsell | foodbloggerindaba·

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