One of the sessions at the Indaba that we are most excited about is the search engine optimisation workshop that will be run by Neil Pursey. Most of you have probably heard of the term SEO but have no idea how to apply it to your own blog – and yet there are many fairly simple tips to make it easier for search engines to find your blog which Neil will share with you at his workshop.
Neil is the owner of WebGrowth, FoxyTonic and co-founder of the GROW Academy. He is passionate about search and website usability and discovered his interest in SEO by chance while trying to generate more traffic and sales for one of his previous businesses. Neil identified a need for SEO in South Africa and so he founded WebGrowth and started researching SEO. Since its inception in 2006, WebGrowth has evolved into a software and education company and uses its platform to educate South Africans in SEO.
During the course of Neil’s workshop at the Indaba, he plans to cover:
- A brief introduction to SEO and where we are at today
- Basic techniques to improve your site’s search visibility
- How to track your progress
- Live site audit
- On-site optimisation
- Competitor analysis
- Strategies to improve on SEO
And point number 4 is where you come in! Neil has offered that bloggers attending the Indaba and who are curious to know how well their site is currently optimised for search engines are going to be given a chance to find out during a live site audit on the day. If you would like your site to be considered for this live site audit, here’s all you have to do:
Tweet “I want my site audited!” and include the hashtag #seobloggerindaba as well as the url of your website/blog
It could not be simpler! Also, if you have any questions relating to SEO, you can tweet the question at any time before 24 June using the same #seobloggerindaba and Neil will (time permitting) try to answer your questions during the workshop. From all the submissions, Neil will choose the website best suited for the SEO case study on the day of the Indaba.
And as an added bonus, those of you who tweet and enter the competition will be placed in a lucky draw that will be drawn at the Indaba. The winner will receive a full month worth of reporting stats on their blog, together with a 1hr consultation with Neil at the end of the month. The winner will also receive a full strategy and action plan to improve on their site’s search visibility. The prize is valued at R5000.
The competition closes on Friday 15 June, so you’d better hurry and get Tweeting! Good luck!